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Record Sales for Windstar |
| Feb 08, 2010 | By: David Eisen | LuxuryTravelAdvisor | |
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It's not all bad in the travel business. Case in point, Windstar Cruises and its three luxury yachts. It reports record sales during the first six weeks of the year for 2010 and 2011 sailings.
Net revenue was up 94 percent this year over the same period in 2009 and 13 percent over the same period in 2008. The line says that strong sales were driven by wave season promotions including Windstar’s Europe on Sale offer and a 2010 Costa Rica and Caribbean One-Week Sale. Windstar’s latest phase of its Degrees of Difference initiative, which features added amenities and enhancements in the areas of dining, accommodations, entertainment, spa, fitness and shore excursions, also aided in strong sales.
Due to the strength of Windstar’s charter and incentive business, net revenue for 2011 is almost double the same period in 2010.